On Tuesday 24th July, on behalf of Fashion Prive, I attended Scoop, the biannual international fashion trade show for emerging, directional and established designers of contemporary apparel, accessories and lifestyle collections.
Over 400 designers and brands showcased their exciting SS14 womenswear collections to an enthusiastic audience which included everyone from buyers to bloggers. From clothing and accessories to jewellery and beauty products, there was a mass offering on every level.
This year, the event was split between both the Saatchi Gallery and Philips Gallery which was the perfect creative environment for the quality collections to be presented in. The show was first launched in 2011 by Founder Karen Radley who said: “Carefully curated around the artwork within each venue, Scoop’s selection of inspirational fashion collections is equalled by outstanding works of art in unique and bespoke Gallery environments.”
There was a real buzz as you walked up the orange carpet and into the famous, Chelsea based, Saatchi Gallery which was brimming with designers who had travelled from near and far to network, secure deals and present their new wares.
There were so many unique, exciting concepts and collections to take in and we're already spotting some trends emerging for SS14. Vivid neon accents are prominent again next Spring/Summer as are bold patterns and prints. Texture is key, particularly in accessories whilst clear Perspex also featured in numerous collections.
With so many exquisite collections it would be impossible to discuss them all here at once. We loved the classic and delicate jewellery from INGENIOUS whilst MAYRAFEDANE showcased a contrasting selection of acidic bright and earthy neutral bags and accessories. When it came down to clothing the range was vast. We loved the texture and adaptation of the classic shirt from SARA ROKA’s collection whilst contemporary neon met heritage folk in CRISTOPHE SAUVAT’s fantastic selection. LETTERBERG COUTURE also impressed with rails full of feather and sequin adorned gowns fit for a princess.
The show has created an insatiable thirst for the upcoming seasons and we can’t wait to see what further offerings and trends will develop across the next batch of trade shows including PURE LONDON.
Did anyone else visit Scoop last month? What were your favourite collections and designers?