On
Tuesday 24th July, on behalf of Fashion Prive, I attended Scoop, the biannual
international fashion trade show for emerging, directional and established
designers of contemporary apparel, accessories and lifestyle collections.
Over
400 designers and brands showcased their exciting SS14 womenswear collections
to an enthusiastic audience which included everyone from buyers to bloggers.
From clothing and accessories to jewellery and beauty products, there was a
mass offering on every level.
This
year, the event was split between both the Saatchi Gallery and Philips Gallery
which was the perfect creative environment for the quality collections to be
presented in. The show was first launched in 2011 by Founder Karen Radley who
said: “Carefully curated around the artwork within each venue, Scoop’s
selection of inspirational fashion collections is equalled by outstanding works
of art in unique and bespoke Gallery environments.”
There
was a real buzz as you walked up the orange carpet and into the famous, Chelsea
based, Saatchi Gallery which was brimming with designers who had travelled from
near and far to network, secure deals and present their new wares.
There
were so many unique, exciting concepts and collections to take in and we're
already spotting some trends emerging for SS14. Vivid neon accents are
prominent again next Spring/Summer as are bold patterns and prints. Texture is
key, particularly in accessories whilst clear Perspex also featured in numerous
collections.
With
so many exquisite collections it would be impossible to discuss them all here
at once. We loved the classic and delicate jewellery from INGENIOUS whilst
MAYRAFEDANE showcased a contrasting
selection of acidic bright and earthy neutral bags and accessories. When it
came down to clothing the range was vast. We loved the texture and adaptation
of the classic shirt from SARA ROKA’s collection whilst contemporary neon met
heritage folk in CRISTOPHE SAUVAT’s fantastic selection. LETTERBERG COUTURE
also impressed with rails full of feather and sequin adorned gowns fit for a
princess.
The
show has created an insatiable thirst for the upcoming seasons and we can’t
wait to see what further offerings and trends will develop across the next
batch of trade shows including PURE LONDON.
Did anyone else visit Scoop last month? What were your
favourite collections and designers?
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